Companies that seek to create a strong brand as well as distinguish themselves from other companies resort to logos as one of the best means to do that. As you may have noticed already, famous logos are unlike any of the other logos in appearance. They are visually distinctive, relevant, consistent, legible, and simple. Below is a pantheon of some of the world-famous logos:
The Coca-Cola Logo
The Coca-Cola logo is reputedly one of the greatest and most famous logos ever created on the face of the earth. The early versions of the logo were created in 1885 by one Frank Mason Robinson. Frank Mason Robinson, who doubled up as John Pemberton’s bookkeeper and associate, thought that the two Cs are good for advertising. Therefore, he came up with an aesthetically appealing as well as a distinctive cursive handwritten typeface.
The logo, the Coca-Cola logo, first appeared in an advert in the Atlanta Journal in 1915. It got registered as a trademark in 1887 and through the years has been the brand’s exclusive corporate identity.
The Coca-Cola logo’s red and white color scheme is playful and simple so as to draw the young audience. The white color symbolizes the elegance and charm of the Coca-Cola brand while the red color represents determination, youthfulness, passion, and vitality.
In 1973, Richard Runyon created the earliest logo for the Federal Express Corporation. The company’s name was then in a diagonal position on a white and blue background. After the company was immensely successful as a global delivery firm, there was a need for an innovative redesign as well as massive advertising to support it.
Therefore, in 1994, the present version of the FedEx logo was designed by Lindon Leader of Landor Associates. It became a big success. The current logo employs subtle symbolism to convey the brand’s message. The space between the ‘E’ and ‘X’ in the FedEx logo turns out to be an arrow pointing rightwards.
The arrow often eludes many viewers but becomes quite apparent when noticed. The arrow typifies forward movement, precision and thinking.
The logo has won several prestigious design awards and is feted as one of the greatest logos ever designed.
The Facebook logo is an instantly recognizable logo and one of the most popular in the world. It has obstinately refused change since its inception. It consists of a rectangular box, and the social network’s name in lowercase characters is enclosed within it.
It is noted the world over for its clarity, simplicity, and consistency, thus garnering a huge amount of attention from and in the media. In 2010, Facebook was feted as the 20th most valuable technology brand.
The Facebook logo uses a blue and white color scheme. White signifies charm, elegance, and purity, while blue stands for excellence, grace and approachability.
The swoosh in the Nike logo depicts the wing in the statue of the Greek Goddess of victory known as Nike, who impacted very many valiant Greek warriors. The original mark was called the strip, but later it was referred to as the Swoosh to refer to the fibers used in Nike shoes.
Traditionally, the Nike logo uses the white and red color palette. Red symbolizes energy, joy, and passion while white represents charm, purity and nobility.
As can be seen above, the success of a brand sometimes depends on how powerful its logo is. Therefore, it ‘s nice to have a cool logo for brand success.
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